Tech research and ethics, data visualization, UX/UI design, and writing professional.
Polaris analyzed its extensive dataset and narrowed down that human trafficking happens in the U.S. in 25 different forms. We wanted to share these forms to drive awareness, and use it as a way to convert people to our email list during Human Trafficking Awareness Month in January.
I conducted user interviews and discovered that people found the idea of human trafficking overwhelming. I decided that instead of describing the types of trafficking based on the data, I would tell stories of the people affected by each type of crime. I collaborated with our data team to discern what each profile should contain, then wrote all 25 descriptions. Since we wanted to build awareness, I also came up with the idea of using an interactive quiz to test people’s knowledge of human trafficking.
Building out a product for the general public won't be successful unless you actually talk to the general public. I interviewed ten people about their understanding of human trafficking, then checked in with them for card sorts and prototype iteration.
I created user personas, did competitive analysis, crafted user goals, and completed feature prioritization; created a user flow and site map; designed wireframes and iterated on them based on card sorting; and made and tested a clickable prototype.
Over 2,500 people signed up to the Polaris email list from the campaign, their largest organic monthly growth in three years. In the year after its launch, it was one of the most visited pages on the website.